About
Caroline Florals is a floral design studio based in Philadelphia, founded in 2022 out of a deep love for colorful flowers and joyful celebrations. We LOVE love—and specialize in weddings, offering full-service floral design through thoughtful proposals tailored just for you.
Our style is whimsical, organic, flower-forward, and colorful. We love playful palettes, natural movement, and letting flowers shine in all their seasonal glory. If you're drawn to designs that feel joyful, artful, and a little unexpected—you’re in the right place.
Caroline Florals is a safer space, dedicated to supporting and standing for love in all its beautiful forms. We do not work on weddings, events, or styled shoots held at plantations or other historically divisive locations.
If we’re unable to take your event or order for any reason, we’re happy to connect you with talented POC and queer florists who share our values and vision.
Ethos
Sustainability
Our floral story began with repurposing discarded blooms. We are committed to a sustainable approach to our craft, which includes employing foam-free mechanics, growing our own flowers, prioritizing locally-grown flowers whenever feasible, and responsibly composting waste. Our ideal client shares our passion for local flowers and is eager to compost, reuse, or repurpose their floral remnants.
Care
We lead with care in everything we do—from attentive communication to close collaboration. We accept only one wedding per weekend, ensuring each client receives personalized attention and thoughtful service.
We design with heart and intentionality. Inspired by weddings and events in all their diversity, our goal is for everyone we work with to feel welcomed, represented, and confident that their religion, heritage, and community will be respected and celebrated.
Flexibility
We value staying curious, open, and nimble. Creativity thrives in flexibility—whether that means adjusting to seasonal availability, embracing new ideas, or evolving our practices to reflect the best in sustainability, design, and care. While the future is always unfolding, we’re committed to adapting thoughtfully so that our work stays meaningful, relevant, and responsible.
